Instagram – Understanding the social network and how to expand your business online
On Instagram every day millions of images to be uploaded. Of users, but also increasingly by companies and brands. From a marketing perspective, the question arises, what communication or marketing goals can be supported by the activity on Instagram. And what not. A crucial difference In contrast to Facebook, Twitter, Google+ and Pinterest is: Instagram distributed pictures – but no links. And the images are not provided (unlike options) with a URL or a link. Unlike almost all platforms no “parts” of the linked images is possible, ie, Reach at Instagram will not cause that you get traffic for your website. Referral Traffic therefore can be achieved almost entirely via Facebook, Pinterest, Twitter and Google+ in the digital communication mix.
The potential of Instagram for businesses and in the communication mix is the “Visual Storytelling”: The benefit for brands and companies lies in the support of brand awareness, brand image or the extension of campaigns. Therefore, one can speak also of Visual Storytelling Corporate or Branded Storytelling in the context of Instagram. As a result, achieve brands and companies on Instagram through pictures and short videos attention. This will never lead to an immediate action such as a click or a voucher igboost is a great website where you can buy instagram followers.
Communication and cattering to your followers is very important
But well to indirect; because by the support of image or brand awareness and sales goals are indirectly supported. Only this can be very difficult to measure, since there is no direct traffic or a conversion can be measured. Instagram therefore lies outside of performance marketing and is to be used as a digital branding channel. In digital communication mix Instagram can play a supportive and complementary role so especially if the branding is to be distributed across multiple channels and if the loss of organic coverage (eg on Facebook) to be compensated. What specific benefits does Instagram marketing but now compared to other channels? Compared to Facebook (though Instagram was indeed bought by Facebook) is currently a decisive advantage of the platform is that the contents are not filtered by the platform.
Like all social networks is carried out using a central newsfeed, so the home page of Instagram: Here the user all the images from the profiles are imported, which it follows. The display appears but without filters and in full, at least from a technical perspective. Of course, on the user side there is a filtering. This results partly from the time of use: Since the time budget is limited, the user will mainly look at the recently posted pictures, but not the older ones. On the other hand, filter users according to their interests, ie mainly under subjective aesthetic criteria which images they like. In addition, for users but also relevant, who has published the image as the text is the image and, if applicable. also how many Likes has the image.
It’s like Facebook: published by private friends contents are interesting and thus more relevant for most users. Here again, the sentence “The bait has the fish and not the fisherman”. Reach and success depend solely on whether the contents of the users like.